Here are some of the more common ‘bait and switch’ techniques. Pay attention to the hard-to-read fine print.
A really good deal, but only available on 1 vehicle.
Look for number of vehicles at that price, and make sure that exact vehicle or exact same vehicle at the same exact price are on the lot before you go to the dealership.
Prices or discounts that include incentives you don't qualify for.
Read the fine print. Terms like “conquest,” “with financing through,” and “loyalty” are examples of the types of incentives that come with qualifiers. They are special incentives not available to everyone and have specific requirements in order get the savings.
Unadvertised addendums or accessories that are added to the price after you pick a vehicle.
Again, always ask to see addendums, add-ons, and fees right out of the gate.